About Ertiqua
Frankfurt-based. International perspective. Structured visibility systems.
I'm Ertiqua, MBA in International Business, with 10 years of experience across market research, marketing, and consulting, and a track record of delivering results with 50+ clients.
I built my consulting practice at the intersection of international business development and clear market communication. Over the past decade, I worked with teams across Europe and North America, supporting industrial, SaaS, and manufacturing brands that needed stronger authority in new markets.
Frankfurt became my base because it sits at the center of Germany's trade fair landscape. The Messe Frankfurt ecosystem creates unique windows for international brands to gain visibility quickly, but only when messaging, activation, and follow-up are aligned.
My philosophy is direct: clarity over hype, systems over one-off tactics, and outcomes over vanity metrics. I work with international B2B teams that want practical structure, stronger market credibility, and execution they can sustain after the fair ends.
Core Values
Clarity
No jargon. No guessing. Clear deliverables and timelines.
Credibility
Built through consistent expertise, not shortcuts.
Consistency
Systems that work long after the fair ends.
What You Can Expect
- • Fast, direct communication (email or Slack, 24-hour response time)
- • Clear project scopes with milestones
- • Measurable visibility outputs (content delivered, posts published, media placements)
- • No endless revisions, only structured feedback loops
- • Cross-cultural sensitivity (German business norms and international clarity)
Featured Focus: Trade Fairs as Market-Entry Catalysts
Most brands treat trade fairs as one-off events. I treat them as market-entry milestones, opportunities to compress six months of authority-building into three days of strategic visibility. From Messe Frankfurt to Hannover Messe, I help brands turn booth presence into long-term positioning.
Let's talk about your market entry.