Impact by EriImpact by Eri

Services

Visibility, Market Research & Competitive Intelligence

From trade fair visibility and LinkedIn authority to expo competitive intelligence and custom market studies — I help B2B brands enter Germany, understand their markets, and turn insight into growth.

Proof

50+ Client Collaborations

Experience

10 Years in Research, Marketing, Consulting

Execution Base

Frankfurt-Based, Germany-Wide Delivery

Two Service Packages

Choose Your Track

Package 1

Visibility & Market Entry

Make your brand known, credible, and conversation-ready in Germany. A complete visibility system for B2B brands entering or expanding in the German market.

  • • Curated Exhibitor Intel
  • • Trade Fair Visibility Strategy
  • • LinkedIn Authority for Founders
  • • Micro-PR & Media Activation
Explore Visibility Services

Package 2

Market Research & Intelligence

Understand your market, competitors, and opportunities with data-driven insight. Research services tailored to your strategic questions, independent of industry.

  • • Expo & Congress Market Research Study
  • • Custom Market Research Study
Explore Research Services

Package 1 — Visibility & Market Entry

Make your brand known, credible, and conversation-ready in Germany.

Delivered pre-fair

Curated Exhibitor Intel

Teams looking to precisely target high-value conversations and avoid unqualified leads.

Quality-checked data to build your qualified pipeline over noise.

What's Included

  • Comprehensive list of verified exhibitors
  • Contact information for key decision makers
  • Company profiles and strategic matching insights
  • Integration-ready data formatting

Ideal For

Sales teams and founders who need to maximize their time targeting the right prospects.

Expected Impact

  • Massive time savings for sales teams and founders
  • Higher response rates through highly relevant targeting
4-8 weeks pre-fair + on-site + 2 weeks post-fair

Trade Fair Visibility Strategy

B2B brands exhibiting at Messe Frankfurt, Hannover Messe, DMEXCO, and similar events.

Turn your Messe investment into a visibility engine.

What's Included

  • Messaging and booth narrative workshop
  • On-site content capture plan (photos, videos, soundbites)
  • Founder interview question bank
  • LinkedIn posting calendar (pre, during, post)

Ideal For

First-time exhibitors, brands with weak messaging, and teams without content experience.

Expected Impact

  • Stronger booth conversations with a consistent message
  • Better event-to-pipeline conversion with faster follow-up
Ongoing strategic support (pre, during & post-event)

LinkedIn Authority for Founders

B2B founders who need consistent thought leadership but lack time and internal writing support.

Consistent thought leadership without the overwhelm.

What's Included

  • Positioning and voice development
  • Monthly content calendar (8-12 posts)
  • Ghostwritten posts and reusable templates
  • Light editing guidance for founder-written posts

Ideal For

Technical founders, non-native German speakers, and busy executive teams.

Expected Impact

  • A founder voice that builds trust in the German market
  • Consistent publishing without internal content bottlenecks
3-4 weeks pre-event

Micro-PR & Media Activation

Brands needing press visibility around trade fairs, launches, and major announcements.

Get featured. Build credibility. Attract the right leads.

What's Included

  • Press release in German and English
  • Target media list (trade publications, local Frankfurt press, industry blogs)
  • Outreach email templates
  • Booth press moment plan (photo op, announcement, demo)

Ideal For

Product launches, award announcements, and strategic partnerships.

Expected Impact

  • Higher credibility around launches and trade fairs
  • Targeted coverage that supports sales conversations

Package 2 — Market Research & Intelligence

Understand your market, competitors, and opportunities with data-driven insight.

1-3 weeks, aligned to an expo, fair, or congress schedule

Expo & Congress Market Research Study

B2B companies across MedTech, industrial, technology, manufacturing, and service sectors seeking event-based market insight in Germany, Europe, and globally.

Real-time competitive intelligence, market assessment, and opportunity analysis captured during major industry events, trade fairs, and congresses.

What's Included

  • Pre-event research brief with event-specific objectives and focus areas
  • Competitive intelligence and landscape mapping of key players
  • Market assessment covering trends, drivers, and gaps
  • Opportunity assessment for new products, segments, or geographic expansion

Ideal For

Teams preparing for trade fairs, congresses, or launch windows who need fast, actionable market intelligence to inform strategy and execution.

Expected Impact

  • Faster, evidence-based decisions during key industry events
  • Sharper understanding of competitor activity and launch momentum
2-6 weeks, depending on scope, sample size, and fieldwork requirements

Custom Market Research Study

Organisations across industries requiring deep customer, stakeholder, or market validation for product strategy, brand positioning, market entry, or investment decisions.

Bespoke primary and secondary research with tailored data collection, interview questionnaires, and survey design to answer your specific business questions.

What's Included

  • Custom research design and methodology aligned to your objectives
  • Tailored interview questionnaires, discussion guides, and survey instruments
  • Primary data collection: in-depth stakeholder interviews, expert panels, and field surveys
  • Secondary research synthesis: market sizing, trend analysis, and landscape review

Ideal For

Teams validating new opportunities, exploring unfamiliar segments, launching products, or supporting go-to-market and investment planning with evidence-based insight.

Expected Impact

  • Lower decision risk through tailored primary research
  • Clear strategic direction for product, segment, and market-entry planning

Not sure which service is the right fit?

Book a strategy call and I'll recommend the most practical service path based on your stage and objectives.

Book a Strategy Call

Investment Guidance

Yes, transparent pricing guidance helps qualification. Exact pricing depends on timeline, scope, and how much execution support you need.

Focused Sprint

Best when you need one critical fix quickly

Messaging, event readiness, or content acceleration in a short execution cycle.

Event-Cycle Program

Best for end-to-end trade fair execution

From pre-event positioning to post-event follow-up and authority content.

Advisory Retainer

Best for ongoing visibility growth

Monthly strategic support for founder positioning, LinkedIn authority, and market credibility.

Typical project entry point starts from EUR 1,500. Full event-cycle programs are scoped after a strategy call.

FAQ

Common Questions