Impact by EriImpact by Eri
Automation Brand

Automation Brand - Messe Frankfurt 2025

Established supplier with low digital authority and fragmented follow-up processes across sales and marketing.

What We Did

  • Cross-functional visibility workshop with messaging matrix
  • Live fair publishing rhythm for leadership and product specialists
  • Two-week post-fair authority sequence for LinkedIn and outbound email

Outcomes

  • 26 decision-maker meetings booked from event outreach
  • LinkedIn impressions increased 3.2x across executive accounts
  • Sales and marketing teams aligned around one measurable follow-up cadence

Before and After Messaging

Before: We are a reliable automation supplier for many sectors.

After: We help mid-sized plants modernize legacy lines without production downtime.

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