Impact by EriImpact by Eri
Industrial Manufacturer

Industrial Manufacturer - Hannover Messe 2024

First-time exhibitor with weak English messaging and no integrated content plan before, during, or after the event.

What We Did

  • Pre-fair messaging workshop to sharpen booth narrative and founder soundbites
  • On-site content capture plan covering 12 LinkedIn posts and three video interviews
  • Post-fair recap package with carousel draft, case study draft, and follow-up email template

Outcomes

  • 3x booth traffic versus nearby competitor stands (self-reported)
  • LinkedIn followers increased by 180% within six weeks
  • 50+ qualified conversations converted into a tracked follow-up pipeline

Before and After Messaging

Before: We provide industrial automation solutions for various industries.

After: We help food manufacturers reduce downtime by 40% through predictive maintenance systems.

Need a visibility system for your next fair?

Book a Strategy Call