SaaS Startup
SaaS Startup - DMEXCO 2024
US-based MarTech brand entering Germany with limited budget, low awareness, and no local press relationships.
What We Did
- Micro-PR package including bilingual press release and targeted media list
- Booth press moment plan tied to partnership announcement and live product demo
- Founder LinkedIn positioning with eight strategic posts over four weeks
Outcomes
- Coverage secured in OnlineMarketing.de and t3n
- 40+ qualified conversations generated at the booth
- Founder LinkedIn engagement increased 5x during campaign window
Before and After Messaging
Before: Our platform helps marketers do more with less.
After: We help German e-commerce brands automate email personalization without sacrificing GDPR compliance.